Collier Candy Company is brimming with unique sweets and treats, from some of the more vintage selections to modern delights.
Location in Ponce City Market.
“Joe” is father of two. He has a 5 year old daughter and an 8 year old son. He is tired of his kids becoming Zombies as they watch hours and hour of cartoons or play mindless video games. He wants his kids to have an experience that they can enjoy and remember for a lifetime. He remembers the classic toys that he played with that were handed down from his older siblings and parents. “Joe” believes that the classics never die and help develop the necessary motor skills
In my research I selected 50 toys that matched the Collier Candy branding and experience. I tested with 9 participants to see common themes across their experience. The first step was to have the respondents sort their toy cards into distinct categories. While users participated in the card sorting process, some of them had trouble placing some of the products into specific categories. I had to create another category for these miscellaneous products.
What I found
As I listed out the results from my card sorting exercise, I was able to identify
5 common themes across the sorters. The 5 common themes identified by the sorters were: Paper Dolls, Games, Figurings, Musical Toys, Wooden Toys. I added a "Miscellaneous Toys" category for some hard to place items.
I completed a competitive analysis to evaluate the websites features compared to the competitive sites that offer similar products. I learned that the way the company displayed the products and product reviews, and also the ease of navigation, were important to their target market. I sorted the sites using the metrics below:
4. Reward points with each purchase to encourage repeat business
5. Enhanced photos and videos of the products
6. Share childhood memory feature, highlights user's personal experience.
The part of this project that I enjoyed the most was the research phase. I found it interesting when I did test with different users. The results I found were different than my expectations.